Leadership, Integrity, Quality & Service.
We are a family-owned business, and everything we do reflects that. It started in 1948, when brothers Joe and Mike Procacci founded Procacci Brothers Sales Corporation out of the cellar of their parents' home — with nothing more than a belief in hard work, honest dealing, and giving customers the best product at the best price. They never imagined what it would become. Three generations of Procaccis have worked to build something lasting — not just a company, but a name the industry respects and a community can count on.
In 2017, CEO Joseph M. Procacci and his daughter, Gabrielle, founded Estrella Naciente to give back to the Hispanic community that has long been the heart of our workforce. Together, we have raised nearly a million dollars in college scholarships — helping students follow dreams their families once thought impossible.
Joseph M. Procacci
CEO of Procacci Brothers Sales CorporationHas led Procacci Brothers for decades and co-founded the Estrella Naciente scholarship program in 2017 to invest in the next generation of leaders. His life's work is a testament to what is possible when hard work, family, and community are held above all else.
Gabrielle Procacci Sumfest
Co-founder, Estrella Naciente Scholarship ProgramAlongside her father, she started Estrella Naciente to serve the community that has given the Procacci family so much. Education is a priority for her, and she is passionate about opening doors for students who are ready to learn, grow, and serve their communities.